Our Story

Ashley & Co® is a New Zealand owned and operated company based in Auckland.

Our business began over decade ago in a garage; a creative experiment led by the ever-curious Jackie Ashley. Potions were concocted and scents created, informed by Jackie’s memories of exotic travel and a childhood growing up in Hong Kong.

Eventually, once the scents reached perfection, Jackie’s husband Ben was enlisted to help. A graphic designer, Ben added his bit of magic, too. The packaging and product design took shape, a true creative partnership was formed and the Ashley & Co® brand became a reality

Nowadays, Ashley & Co® has expanded with new partners, new premises and many new products. Our range includes 8 signature scents and over 50+ products and is found in some of finest retail hotspots in NZ and abroad. We’re also proud to be pumping in some of the most exciting restaurants, cafes and hotels on the planet. And you’ll find us way up high due to our recent partnership supplying products for Air New Zealand’s Business and Premium Economy class inflight packs.

A lot has changed at Ashley & Co®. Yet what remains true as the years pass is a love of what we do: creating, sharing and giving. And making a bit of magic too.

We’re proud of being a New Zealand company and do what we can to support other local owner-operators. We have a lot of talent on our doorstep, including all of our brand and creative services, recruitment agents, chemists and laboratories that help us formulate, distribution partners, freight logistics.

Being a small company, we’re nimble and can actively seek to improve the sustainability of our packaging. Our focus is on material stability, sustainability of production, ease of re-use and recycling.

We aim to make simple and effective products with the fewest, and cleanest ingredients. We also formulate locally, in Auckland, so we can regularly test and manage quality.

While we look to be ‘natural’, we also evaluate effectiveness, stability, affect on skin and the impact on the environment through harvesting and processing raw ingredients. The result is a mix of high quality botanical and formulated ingredients. We are primarily a fragrance company. Where possible, we find our botanicals as close to home as we can.

Jackie Ashley


Jackie Ashley is a New Zealander but spent her childhood in Hong Kong. There’s something about those early days that have rubbed off on her. The heady scents of incense, the rich colours, seeping tea, the chatter, daily rituals, food and flowers.

Through her travels and experiences, Jackie has developed a nuanced understanding and awareness of people and culture. She’s known by her friends to be a careful observer; creative, curious and kind. In her work this compounds in a unique take on her craft. She has an innate ability to connect through scent, with a drive and vision to refine and revitalise her experiences and those of her customers.