The Papanui Farm is home to 25,000 happy, healthy sheep who are sustainably farmed - what other sustainable practices are built into the Honest Wolf design ethos?
Alongside our biodegradable, renewable, and best of all, sustainable Papanui Estate wool, we work with Native New Zealand Leather. We have partnered with New Zealand Luxury Group, who work with the same ethical methods as us. It’s robust, takes on a defined shape, and it’s 100% Chrome-free.
A recent milestone was opening your flagship store in Hunterville. How has this enhanced the connection with your community?
Opening the store was a really significant milestone for us. It’s a massive step for the brand, and I love that we are keeping things local and giving back to our community with much-needed career pathways. It’s always nice to meet our customers in store, hear their direct feedback and get to know them a little more over a coffee while they browse.