Tell us about yourself and what led you to start Wonder Group?
I wish it was all thought out from the beginning, but in all honesty the early days weren’t glossy & pre-meditated by any stretch.
The business started out as a design build studio, handling projects of a ‘pop-up’ scale, such as champagne stands at the races or brand stunts co-created alongisde ad agencies.
The scale naturally shifted, as clients gathered more confidence in our ability to create and deliver. The process organically developed and deepened, and we gradually shifted from fleeting to permanent spaces.
I guess we found the niche whereby local businesses with international aspirations wish to stand out from their crowd, but are usually still limited with the capital they can invest. That’s where we’ve been playing the last few years.
We’ve set up our studio to deliver very special interiors that punch above their weight, with the hope to make iconic environments for the brands & businesses that will call them home.